Sources & Notes.

1. The Shift · Figure 1

   Per-capita CSD consumption (US, 1985–2024)

   Directional

   Long-arc trend line of US carbonated soft drink (CSD) gallons per capita.

   Notes — Direction and inflection points reflect well-documented industry data; specific gallon values are rounded and indexed for editorial readability rather than exact USDA/Beverage Marketing Corporation figures. Use linked primary sources for citation-grade numbers.

   USDA ERS — Food Availability data WHO — Health taxes (2025)

2. The Shift · Figure 2

   Beverage share of stomach (US, by category)

   Directional

   Segmented bar showing approximate share of US beverage volume across CSDs, water, coffee, and emerging categories.

   Notes — Indicative shares illustrating relative category position. Real share data is published behind paywalled syndicated reports (Beverage Marketing Corporation, Euromonitor); values here are editorial approximations.

   Beverage Marketing Corporation

3. Policy · Figure A

   Global SSB policy posture map

   Editorial

   Stylized world map tagging jurisdictions as Live, Announced, or Considering on sugar-sweetened beverage policy.

   Notes — Pin positions are illustrative, not geographic. Status is editorial classification reconciled against the linked primary sources at time of publication.

   WHO — Health taxes (2025) Reuters — Germany 2028 SSB levy Texas HHS — SNAP changes

4. Policy · Figure B

   Reported SSB consumption change after major levies

   Measured

   Indexed before/after comparisons of reported SSB consumption or sales after policy implementation in Mexico, the UK, South Africa, and Berkeley, CA.

   Notes — Effect sizes are rounded summary figures from peer-reviewed studies and government reviews. Methodologies differ across jurisdictions (volume vs. kcal vs. household-purchase panels) — readers needing exact effect sizes should consult the underlying studies.

   BMJ — UK SDIL evaluation Health Affairs — Mexico SSB tax

5. Health · Mechanism flow

   Sugar → physiological outcome chain

   Editorial

   Step diagram mapping liquid-sugar intake to weight gain, insulin response, hepatic load, and chronic-disease risk.

   Notes — Mechanisms are well-established in the cited reviews; the visual chain is an editorial simplification, not a quantitative model.

   Harvard T.H. Chan — Sugary drinks American Heart Association — Added sugars

6. Health · Risk index

   Indexed chronic-condition risk vs. SSB intake

   Directional

   Indexed comparison of relative risk for type 2 diabetes, cardiovascular disease, and obesity associated with regular SSB consumption.

   Notes — Risk magnitudes shown are indexed for comparison; exact hazard ratios vary by study cohort and adjustment model. See the linked sources for measured effect sizes.

   Harvard T.H. Chan — Sugary drinks

7. Updates

   News Updates — sourced highlights

   Measured

   Each update entry is anchored to at least one primary source and dated.

   Notes — Entries are added only when verifiable. Editorial summaries paraphrase the linked source; readers should treat the source link as authoritative for any quoted detail.

   McDonald's Corporate — Refreshers PBS NewsHour — SNAP impact Office of the Governor of Texas

Found a misclassification or a better primary source? Email noncola@cmpsbl.com — corrections are logged in the changelog.